Automotive Pricing Academy

Dynamic pricing choices in the automotive industry

Is your team prepared to make 20,000+ price choices every year?

Manufacturers can communicate directly with consumers and automobile users thanks to eCommerce and Connected Cars. Until now, vehicle dealers negotiated pricing packages with buyers. In the future, the manufacturer will choose the transaction price. At the same time, economic pressures and competition from the Far East are intensifying.

Are you ready to join the Automotive Pricing Academy?

Make 20,000 or more price decisions.

Employees fail to complete 40 to 70% of all courses they begin.

At the same time, the current, outdated learning formats generate little interest and do not result in the necessary learning success. As a result, businesses risk falling behind in terms of new technologies and processes

Das Pricing Academy Team


European Business University

Dr. Danilo Zatta

Expert and bestselling author


Data Service Providers
Graham Hutchings

Graham Hutchings

Business Simulation
Frank Pomereinke

Frank Pomereinke

New Learning Strategy

Steffen Szameitat

Customer Success